La Llave Music Group

Preserving Tradition.

Producing Excellence.

About us.

Founded by Grammy Award Winning producer and multi-instrumentalist Eddie Pérez, we offer a full range of services—from recording, mixing, and mastering to photography, music videos, and artist development.

Our family-run team brings decades of musicianship and cultural pride into every project, helping artists craft authentic music while maintaining full creative freedom.

Whether you're an independent artist seeking a top-tier production or looking to partner with a label that understands your vision, La Llave Music Group opens the door to your next chapter.

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MUSIC PRODUCTION

From songwriting and live tracking to full production, we bring authentic Tejano / Regional-Mexican sound to life—whether it’s a single or a full project.

Polished, radio-ready mixes and masters with warmth and clarity that translate across streaming, radio, and stage.

ARTIST DEVELOPMENT

Creative direction, A&R insight, and release strategy—guidance that helps you grow, not just drop music.

VISUAL PRODUCTION

Photography, cover art, music videos, and branding that gives your music a look as genuine as the sound.

At La Llave Music Group, we offer full-service music production and creative support for artists who want more than just a recording session—we help shape the sound, look, and story behind your music.

From access to Billboard #1 songwriters, live tracking, mixing, and mastering to photography, cover art, music videos, and branding, our team is equipped to bring your vision to life. Whether you’re an independent artist needing a polished single or a rising act ready to build a full project, we provide hands-on production, visual storytelling, and artist development rooted in Tejano / Regional-Mexican culture and creative excellence.

Everything we do is designed to help artists move with confidence and purpose—from the studio to the stage.

We are a team.

Eddie Pérez and Jeanette “Gina” Hernandez

Are the husband-and-wife leadership team behind La Llave Music Group, a Texas-based Record Label and creative house dedicated to traditional Tejano and Regional-Mexican music.

Eddie Perez

Founder & Executive Producer

Eddie Pérez is a Grammy Award–winning producer, multi-instrumentalist, and founder of La Llave Music Group. With decades of experience in Tejano and Regional-Mexican music, he is known for authentic, Texas-rooted production that honors tradition while delivering modern, radio-ready excellence. Since founding the company in 2021, Eddie has helped artists craft timeless records through live musicianship, detailed production, and a deep respect for all genre's within the music indusrty.

Jeanette “Gina” Hernandez

Executive Publicist & Head of Artist Relations

Jeanette “Gina” Hernandez is a seasoned A&R executive, publicist, and Co-Founder of La Llave Music Group. With over two decades of experience in artist development, branding, and media relations, she specializes in shaping both the sound and strategic direction of the artists she represents. Known for her sharp instincts and visionary leadership, Gina oversees marketing, creative direction, and public relations — ensuring every project is positioned with clarity, purpose, and impact.